When to Update Your Visual Content for Your Brand and How Drone Footage Can Help

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Updated February 19, 2019
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Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.

Whether you just created a new website or have been riding steady with one for a while now, everyone can benefit from a slight alteration or even complete overhaul of their visual content.

However, you want to make sure that you get your values worth of your current visuals on your website or elsewhere, especially if they were outsourced or you had to spend a lot of time on them. So, today we’re going to talk about when it is appropriate to updated our visual content, as well as how drone footage can help take your visuals to the next level.

Teskey Mediaworks – An aerial view of Top Golf in Brooklyn Center photographed from the Southeast

Why it’s Important to Update Your Images, Videos, etc.

Your style, tastes, and preferences change, right? What you wore when you were in high school probably changed quite a bit throughout college, and by the time you graduated and entered the professional world, your wardrobe barely resembles what you used to wear.

Just as your clothing changes as your style preferences changes, so should you update your website. Let’s put it this way: you wouldn’t be caught dead in bell-bottom jeans these days because they simply are not the style anymore.

Sticking to this analogy, you wouldn’t dare have a website that resembles that of a mid 2000s site, because those are outdated and no one will take you seriously.

Updating your website is important because there are constantly new features and designs that you can include to make your site more modern, engaging, and conversion-worthy.

When to Update Your Visuals

When your visuals are no longer accurate

If you’re visuals show the inside of your office or store, but you recently went through a remodel or moved locations, than updating your visuals is a must.

When you’re no longer certain your visuals are better than your competitors

A good rule of thumb: if your main competitor’s visuals are better than yours (and be honest), then try and one-up them by getting higher-quality, more engaging photos and videos.

If you are only using stock images

If you recently created a website and just haven’t had the time to implement original visual content, then that should be your next investment. If your website is older and you’ve been using stock images the entire time, then make it a priority to update your visuals.

When new types of visuals are introduced

Drone footage, 360-degree videos, and time-lapse videos are just a few examples of newer visuals that can be used. The quality of cameras are always improving as well, so even simple images can become more crisp, clear, and colorful.

Every two years (MAX)

There isn’t an exact timeline and, depending on what kinds of visuals you use on your site, it can vary. That being said, if you haven’t taken a long hard look at your visuals in the last two years, then it is cerainly time.

How Drones Can Help

At Teskey Mediaworks, we’ve worked with many clients to bring engaging content to their website through drones.

Drone footage works exceptionally well as a visual element within your website. As soon as users enter your site, they will be much more engaged in your message.

They also offer a first-person perspective which can give more accurate scaling, which is big for real estate and apartment complexes. Drone footage can also give people an accurate representation into the surrounding area and the type of features that are present for multi-residential. It will help prospective renters and buyers better answer the question, can I see myself living here?

Teskey Mediaworks – Greystar’s Grain Belt Apartments

Drones can also help tell a story. You can capture the building process of new real estate property or show people moving in and out of a building through a time lapse.

As a fully insured and licensed with the FAA and the State of Minnesota to provide commercial aerial video and photography, you can trust Teskey Mediaworks to get the shots you want in a professional and safe manner.

Because not every project we work on is the same, we have different types of aircrafts and pick the one that is appropriate for your needs. This includes the following aircraft:

  • DJI Inspire 1 Pro
  • DJI Mavic Pro 2
  • Tarot T810 Hexacopter (suitable for large cameras)
  • Tarot T650 Hexacopter (suitable for mirrorless cameras)

Contact Teskey Mediaworks today to get started on updating the visual content on your website!

Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.