Video Marketing Trends: Are Your Visual Brand Assets Are Up to Date?

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Updated March 19, 2019
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Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.

Video marketing is all the rage these days. In fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021.

Yeah, “holy crap” is right.

This begs the question: Are you doing enough to stay up to date with your competitors who are also using video in their marketing? To help ensure that you are, here are eight video marketing trends to implement in 2019.

Video Headers

High-quality image headers on your homepage are a great way to draw-in your user’s attention. But you know what is even better? High-quality video headers. It can be something as simple as a time-lapse of scenes in your office, or something a little more intricate like a your product or service offering being displayed. Either way, a video header will attract and engage an audience on your website.

Live Videos

If you’re trying to connect with a younger audience, then live videos on social platforms like Facebook and, most noticeably, Instagram is a surefire way to do so. According to a Livestream study, 80% of audiences surveyed would rather watch a live video from a brand than read a blog.

Live videos also don’t have to be as time-consuming as creating your own regular video that you have to edit and add effects to. The purpose of live videos is to be as authentic as possible. It’s okay to just pick a topic and hit record and just riff on it. You know enough about your industry to create a compelling live video. However, having a small outline to go off of is a smart approach as well.

‘About Us’ and Product Videos

That same Livestream study found that adding a video on a landing page can increase conversions by 80% or more.

“About us” videos are a great way to lend some transparency to your business, as well as to let your consumers get to know you in an authentic way that words on a screen cannot convey. They can get to know your brand’s personality better.

Product or service demonstration videos are another excellent means of engaging your audience and, as we just mentioned, increase conversions.

Here is an “about us” video we created with Curious Minds to illustrate what it is their organization does and the benefits it can provide for children.

V2270-CuriousMinds-FinalA from Teskey Mediaworks on Vimeo.

Vlogging

No, you don’t have to be as extreme as Casey Neistat when it comes to vlogging, but posting vlogs every other week or even every month can help bring users to your website and attract a new audience.

No matter the industry you’re in, a vlog is possible. For example, if you’re in real estate, a perfect vlog would be to take a day to show off some of your properties.

360-Degree Videos

What’s so special about 360-degree videos, you ask? Well, for starters, they look awesome. But most importantly, video ads using 360-degree tech boost purchase intent by 7%. In addition, they also bring a 12% increase in the belief that a brand has a unique story to tell (compared to traditional video ads).

While it seemed like 360-degree video may have been a fad at one point, it has proved that it has staying power and that it is useful when it comes to marketing and brand image.

Take a look at Gatorade’s 360-degree Bryce Harper Virtual Reality Experience video which has over 200,000 views:

Virtual Reality

If you’re going to go all-in on 360-degree videos, then you should definitely make them compatible with virtual reality headsets. We have many clients in real estate, residential, and multi-residential properties and virtual reality is one of the best ways to show off your homes and aparments digitally.

With the rise in VR headsets, it would be wise to invest in this technology as a marketing medium.

Augmented Reality

A lot of people will get augmented reality mixed up with virtual reality, but they are quite different. Whereas virtual reality will take you to a completely different environment than the one you are physically in, augmented reality will alter your current envirnment.

So, how can your business use augmented reality in your marketing efforts? Well, take a page out of Cambria’s book. Their Cambria AR app allows you to see what certain counter styles would like in your home in four easy steps.

Drone Footage

If you truly want to set your business apart from the competition, drone footage is one of the best ways to do so.

Drones offer such a unique perspective when it comes to your business. They have the “wow” factor, but obviously must be filmed professionally, and not to mention with some creativity. If you’re interested in learning more about using drones to promote your commercial property, read our past blog on the subject.

If you’re interested in using drone footage for your marketing strategies, we highly recommend working with a professional to make sure it gets done right. At Teskey Mediaworks, we have tons of experience using drones to help bring your business to life through videos and images.

Learn more about our services here and contact us today to get started!

Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.