On July 15th, 2018, Intel broke a Guinness World Record for flying the most unmanned aerial vehicles at one time.
The number: over 2,000.
The reason: to create a dazzling light show.
The result: fireworks are now obsolete.
Okay, so that last part might not necessarily be true, but it is safe to assume that we will likely see more of these ‘Drone Shows’ as time goes on.
This show is a great example of how people and businesses are using drones creatively to create awesome content, entertainment, and more.
Each year it seems that companies or organizations take drones to new heights (pun not intended). So, what exactly does the future of drones look like?
Today, we’ll discuss the future of drones for consumer, commercial, and marketing use.
Future of Drones as a Consumer Good
If you’re reading this right now, then odds are you might know a few things about drones. For instance, if I asked you what the best, most popular consumer drone brand is, you’d likely answer “DJI.” Their Phantom Series took consumer drones to a whole new level and helped create the interest for them that we see today. But, just how popular are drones for consumer use anyway?
Well, as drones continue to make their way into more and more homes each year, they may soon become as commonplace as a digital camera. Okay, that might be a bit of stretch, but drone use is on the rise. According to the Pew Research Center, 8% of Americans owned a drone in 2017. Another study by Recode projects that by 2021, 3.5 million small, hobbyist drones will be in use by 2021.
So, what exactly are all these drones being used for? While drones have often been satirized by the likes of South Park and other comedians for being used to spy on people, the rise of drones has prompted government regulations to make it distinct in terms of what can be done, and what can’t be done with drones.
For example, the FAA created the Small UAS Rule, where a drone operator is required to obtain a Remote Pilot Certificate from the FAA before taking to the skies. They also must avoid interfering with manned aircraft operations and must keep their drone within eyesight at all times.
But for the vast majority of consumers who use drones, they do so for hobby purposes. For example, to take pictures of beautiful landscapes or to record scenic overlooks of a trip they are on. Youtube vloggers have especially taken a liking to drones for their ability to help them create awesome content of their travels.
Overall, drones are a way to gain a different perspective of the world we live in, which is an exciting opportunity for many drone enthusiasts. Going forward, look for drone sales to consumers to increase.
Future of Drones in Business
So while drones are becoming bigger and bigger in terms of a hobby for consumers, what does their future look like from a business perspective?
As a recent New York Times article points out, the original hype around commercial drones might be just that: hype.
In 2013, Amazon CEO Jeff Bezos said in a 60 Minutes interview that by 2018, drones would be delivering goods to people’s homes regularly.
Boy, was he wrong.
But could it still happen? Could one day our skies be filled with highways of drones taking groceries, toothpaste, and even the latest iPhone to our homes?
As that same New York Times article explains, it might not ever happen with all the “regulatory thickets, technical complexity, and the public’s skittishness,” that all come with drones. It’s safe to say that drones as a delivery system will not be seen for quite some time…if at all.
However, there are more viable ways in which drones can be used from a business perspective. Construction, photography, real estate, police, fire departments, and the cinema all can use drones to help provide better services. In addition, they can also be used as a valuable marketing asset.
Future of Drones in Marketing
Drones are an exceptional tool for businesses in terms of expanding their marketing initiatives. While the likelihood of drones for commercial use in terms of delivery is quite low, the possibility of drones as a marketing tool is truly endless.
To help further illustrate this, let’s break down all the ways drones can be used to help bolster your brand:
‘About Us’ Videos – Drones are great to incorporate into your ‘about us’ video. Before showing off your office or retail store, you can give the audience a great shot of the area in which you’re located. Voiceovers talking about the area you’re located in while the drone flies over is a great way to show that you’re invested in the community.
Header Videos – Using drone shots on your header video on your homepage is a fantastic way to engage users of your site as soon as they enter it. Remember, first impressions are everything. Start things off on the right foot with a header video that features drone footage.
Header Images – For those in real estate, header images on your pages that are drone shots work well for showing the full allure of the homes you’re offering. It also provides variety instead of just your standard shot of a home.
Shareable Images – People love drone shots, which makes them great for sharing on your social media channels.
Product Demonstration Videos/Images – If you have a large scale product or service offering — like a pavement company — then drone footage and images can be great for showing off your work on your website or in commercials.
Going forward, look for businesses, small and large alike, to continue to push the boundaries of their marketing strategies by incorporating drones.
If you’re interested in including some drone footage or images into your marketing strategies, then contact TeskeyMediaworks today! We’ve worked will all sorts of clients to create engaging media for use on their website, social media, and more.