If you’re leading the marketing and communication efforts for a business, it’s important that you utilize all the resources you have available to you… especially the ones that are free.
The Google My Business is a free service that provides many benefits. However, it’s important that you take the time to optimize your listing and to make sure that it looks professional and trustworthy. One of the ways to do that is to make sure you use interior and exterior shots of your physical store. But, before we get into how including high quality photos will improve your listing, let’s first discuss why your Google Listing matters to the success of your business.
Why Your Google Listing Matters
Search Engine Optimization – Better Search Visibility
When you google something along the lines of “Italian restaurants near me,” the top result will usually be a map, plus the Google listing of Italian restaurants who have well-maintained listings. By getting your business a google listing, you can help make sure that your brand is seen by more people.
Customers Can Find Your Physical Location
Not only will potential customers now know that your services are available to them, but they know exactly where to find you with the helpful map feature that comes with a Google listing.
Useful Information For Customers
A Google listing is also a one stop shop for everything your customers need to know, including: hours of operations, busy periods, directions, call now button, and a description of your business.
Good customer service is key for the success of a business, and a Google listing allows for a new interactive channel of communication with both your potential and existing clients and customers. You can also use your listing as another medium to promote your special offers and current deals.
Encourage and Respond to Reviews
There are typically two types of people who will leave reviews on your Google listing. First, there will be people who were so pleased with your product or service that they want to help you out by encouraging others to seek you out. Second, there are people who were so dissatisfied with your service or product and their form of revenge is to leave you a nasty review.
Fortunately, both of these types of reviews can be leveraged in your favor. You should always try and promote the idea of customers writing reviews for your business, especially positive ones. By owning a Google listing, you are allowing customers a medium to share their positive experience, therefore encouraging others to seek out your business.
For negative reviews, you should make sure that you respond to as many of them as possible. You can thank the customer for sharing their experience and address how you will make sure that whatever the issue was doesn’t happen again.
How Images on Your Listing Can Help Your Business
Google listings have become a prominent way for not just finding shops, restaurants, or other business close to you, but they have also become an avenue for people to explore new businesses that they haven’t experienced yet.
Because of this, these it is important that your listing is better, more detailed, more professional, and more attention-grabbing than the listings both above and below your own. High quality images will help you stand out.
Consumers like to get an idea of where they are going, the atmosphere of the location, and basically what they can expect when they arrive. Interior and exterior shots are a must for businesses who want to stand out.
Imagine you’re in a new city and are looking for somewhere to eat, so you google “restaurants near me.” The restaurants that will get the most attention will be those with fleshed out listings that have reviews, link to their website, hours of operation, and what the restaurant looks like. Because different businesses have different vibes and environments, it’s important that you are upfront with customers about the feel of your shop, cafe, or whatever.
There is also an element of familiarity, where people are more inclined to go to a place if they know what it will be like beforehand.
Google also loves listings that fill out all the information and provide images, so you can expect to find your business higher on the list.
How to Take High Quality Images
Here are a few tips and tricks for taking some simple, yet quality photos of your business for your Google listing
- Use a tripod when possible, as it will produce much clearer, sharper images
- Incorporate the rule of thirds for eye-grabbing shots
- Include people where possible to add life to the image
- Use natural light when possible which will help produce more authentic images
- Shoot in RAW, which allows for easy to edit photos
- Be wary of your aperture and make sure that everything in your images is crisp and clear
- If you don’t own a nice camera, a smartphone camera can be a temporary temporary solution
Contact Teskey Mediaworks to Upgrade Your Business’s Images
The great thing about finally getting some great photos of your retail store, movie theater, or restaurant is that you can repurpose those images on other marketing channels along with your Google listing. You can post these images on your social media platforms, on your website, and other promotional mediums.
At Teskey Mediaworks, we’ve worked with all sorts of companies to improve the professionalism of their business by shooting high-quality images of their stores, shops, apartments, and more. Give us a call at 952-373-1355 or contact us today to get started!