Creating an Immersive Website with Homepage Videos (Why it Works and Why You Should Do it Too)

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Updated April 2, 2019
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Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.

Today, every business has a solid website. Small or big, B2B or B2C, Products or Services. No matter who they are, you can bet their website is top notch. After all, these days, everything is online. It’s all about convenience. That’s what consumers want.

So, how can you make sure that your website stands out among this crowded field?

Well, it starts with your homepage. First impressions are everything, and if your homepage isn’t popping with immersive imagery and text, then you’re likely to have a high bounce rate.

The solution? Homepage videos.

Today, we’re going to talk about how having videos on the front page of your website can bring your business more success.

Examples of Websites Using Homepage Videos

In the earlier days of Airbnb, when it wasn’t so popular, they used an explainer video on their homepage explaining the service they provided.

This is a fantastic example of a product/service demonstration video. It’s authentic, speaks to real Airbnb hosts, and is high quality in terms of production value.

In case you weren’t aware, I’m a huge proponent of using drones for your digital assets. So, of course, I have to highlight this awesome, simple header drone video courtesy of Fix Asphalt out on the east coast.

Click here to see the video in action. It’s just a rising drone shot, but it serves its purposes to show the work that their team has just completed: a new, clean parking lot.

Lululemon is an extremely popular athleisure company for both men and women, and they also currently have a great video on their homepage that talks about a new fabric they created.

Click here and scroll to watch the video. Not only does the brief, silent video show how the product is made, which adds transparency to their product, but they also show it in action. Overall, a simple yet great use of video on the homepage to attract attention.

The Benefits of Video on Your Homepage

So those are some great examples of videos on homepages, but now let’s breakdown the benefits that they provided for the website overall, and even for their brand. Also, the benefits that they provide for the user.

Inform

With the Airbnb video, you have an example of a video that informs and educates. For people who went to their website and were curious to know more about hosting through their platform, the video was the perfect introduction. It’s also just a nice, pleasant video that helps to share their positive message of bringing people together from all parts of the world.

Helpful

Another way a homepage video can benefit the user is by being helpful. Perhaps you’ve come across a video that broke down the company’s services in an easy to understand manner. Financial companies may employ videos to help users understand the ins and outs of their business and how they can help.

Engaging

For Fix Asphalt’s video, the header drone shot helps to engage the user. Within their industry, there isn’t much you can do to differentiate yourself from the competition. But an engaging homepage can help set you apart just enough to land that new business. In addition, drone videos help to push the idea that your company is tech savvy and progressive in terms of using the latest technologies.

Transparency

In the case of Lululemon’s video, showing how the products are made adds a huge sense of transparency for their company. People appreciate a behind the scenes look at how their products are made so that they can be sure they are sourced ethically.

SEO-Friendly

Videos help to get users on your site longer. And, as any digital marketer will tell you, the longer people are on your site, the better the SEO will be for your website.

Work With Teskey Mediaworks to Create the Perfect Video For Your Homepage

At Teskey Mediaworks, we understand how a powerful, well-made video can help take your website to the next level. We’ve worked with many different types of businesses and organizations to create digital assets to help place them a cut above the competition. Contact us today to get started – and make sure to check out some of our past work!

Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.

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