Differentiating Your Apartment Complex with Drone Footage to Stand Out Among Competitors

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Updated February 26, 2019
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Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.

Traditionally, an apartment complex was primarily about the apartment itself with perhaps a token swimming pool and swing set. It’s no secret that during the last ten years focus has shifted from what’s inside the apartment to what’s outside the apartment. Today’s apartment complexes that are located in amazing locations bring in new residents by featuring eye popping amenities.

Though traditional photography is still very important, to properly show the dream of living in an apartment community a new perspective is required. That perspective from above ground level will show the layout of the property and the proximity to other neighborhood features.

That new view can take the form of aerial photos giving an overhead perspective of features or the entire grounds – showing how it relates and is tied in to the living spaces. Better yet – it can be aerial video that brings the entire vignette to life by letting the viewer fly around and above all the features available.

Got a property near a beach? A flyover can show that it’s a few short steps from the front door to the sand. Got a tree-lined property? Pulling up from the front of the building to above the treeline can emphasize the surrounding foliage. Built on a golf course? Aerial is the only way to put the viewer in the scene.

Aerial imagery is also fantastic for showing features on property – swimming pools, bar-be-que patios, landscaping, dog parks, fitness features, tennis courts or whatever – literally, the sky is the limit!

Most importantly – aerial imagery is attention grabbing. The average user spends 88% more time on a website with video (according Sprout Social’s video engagement study) – and when you take it to a birds-eye view, it’s magnetic for your target audience.

What are some ways your property can be shown off?

  • Flyover – cruising over a property to show locations and proximity. This can be anywhere from rooftop to sky-high.
  • Overview – hovering over a property to see the lifestyle and action of a feature or community
  • Reveal – Using a building or bit of landscaping to block a view – then maneuvering the drone from behind the blockage to reveal the view.
  • Orbit – Highlight a specific area by orbiting around the area while keeping focus on that feature.
  • Fly-through – low-level flying down a walking path, over a pool, into a patio, or around landscaping. This teleports the viewer into that space like they are flying.
  • Hyperlapse – A timelapse – but in the air! See the passage of time and activity in an accelerated fashion to add life to the surroundings.

Contact us at Teskey Mediaworks at 952-373-1355 to discuss the many ways that we can help you feature your properties from a new perspective.

Mark Teskey
Mark Teskey

Mark learned about composition and lighting through being a landscape photographer. By applying those skills to his commercial and cinematography projects, he creates imagery that is visually stunning and emotionally impactful.